GLAAD Pride promotional rebrand

This is the original logo that's been used for the past few years. 

I wanted to integrate the rainbow. Make it feel natural and purposeful.
Looking at this iteration of the pride logo, it's obvious the rainbow needs to feel more connected to the logo. 
The same way it's connected to the overall brand. 

 
RainbowLogo_GLAAD2018-03.png
 

These are some of the  ideas I played around with when trying to find the voice that made the most sense for the brand. 

 
PrideSticker3.png
 
PrideSticker_extra_LGBT.png
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PrideSticker_extra2.png
PrideSticker2.png
PrideSticker.png
 
PrideSticker_extra3.png
 

After many discussions with the development team and an email voting campaign, the following logo was chosen.
This was my ideal choice and I'm extremely happy this is what we settled on.  

2018 updated Pride Logo

GLAAD-Pride-Logo-Animation_2.gif

Once the design was finalized it was used to promote the brand and raise money during pride month 2018. 
The following is a representation of some of the ways the logo was utilized. 

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FinalMerchPhotosBlack-Tank.png
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